ATS vs CRM: Why You Need a Recruitment CRM

In the recruiting world, there are two main types of software: ATS and CRM. While they have some overlapping features, they are ultimately designed for different purposes. If you’re not using a CRM to manage your recruitment process, you’re missing out on a lot of potential benefits. In this article, we’re going to take a look at what a CRM is and why you need one for your recruitment efforts.

What is CRM/ATS?

When it comes to managing your recruitment process, is an ATS ( applicant tracking system) enough?  What is CRM and how can it help manage your recruitment process?

CRM is a software application that helps businesses manage their customer relationships. It does this by tracking customer interactions across different channels such as phone, email, social media, and live chat.

A CRM for recruiting can help you track all of your interactions with candidates, from the first time they apply to the time they are hired. This means you can keep tabs on all communications with candidates, as well as their application status and interview history.

A CRM also allows you to create custom workflows for each stage of the recruitment process. This ensures that all steps in the process are followed correctly and that no steps are missed.


ATS is an acronym for Applicant Tracking System. ATS software is used by companies to manage the recruitment process by tracking resumes and applications. It allows for easy identification of potential candidates, organizing and managing interviews, and recording the hiring process.

Why do you need a Recruitment CRM?

When it comes to finding and managing top talent, your business needs the right tools. ATS software is a great option for tracking and managing candidates throughout the recruitment process, but a CRM can be an even more powerful tool for recruiting. Here are four reasons why you need a Recruitment CRM:

1. A CRM can help you identify and target potential candidates.

2. A CRM can help you track interactions with candidates and keep records of their progress through the recruitment process.

3. A CRM can automate email and communication processes, saving you time and reducing the risk of human error.

4. A CRM can help you evaluate candidates more effectively, making it easier to make the best hiring decisions for your business.

Features of a Good Recruitment CRM

A recruitment CRM is a powerful tool that can help organizations streamline their recruitment process and improve their hiring success rate. When choosing a CRM, it’s important to consider the features that are most important to your organization.

Some key features to look for include:

  •  The ability to store resumes and applicant tracking information
  •  Automated email and communication tools
  •  A customizable database of job openings and qualifications
  •  Reporting tools that track the success of your recruitment efforts

Choosing the right CRM can make a big difference in the success of your recruitment process. Make sure to evaluate all your options and find the system that fits your organization’s needs.

Benefits of using a Recruitment CRM

The recruitment process is time-consuming and complex. ATS (Applicant Tracking System) software was created to help manage the recruitment process, but it doesn’t always do everything recruiters need. A CRM (Customer Relationship

Management) was designed for sales teams, but it can also be used for managing the recruiting process.

  • Recruitment CRMs offer many features that ATSs do not.
  • ATSs are designed for managing applications, while CRM is designed for managing relationships.
  • ATSs usually do not offer email marketing capabilities, which are important for recruiting purposes.
  • A CRM allows you to track interactions with candidates, including emails, phone calls, and notes from interviews.
  • A CRM can help you identify potential leads and track their progress through the recruiting process.