Creating a Brand Identity: Why It Matters and How To Do It
When you run, market, and promote a business, many of the decisions you make are independent. After all, employee training, social media posting, and packing orders for shipping don’t seem to have much in common.
However, each of these decisions is an integral part of your brand identity.
Brand identity VS branding:
Branding is often confused with the “branding” options that make up your visual marketing. But there is much more to it than that.
Brand identity is what a brand stands for and how it is perceived in the world.
These are the words, thoughts, and images that come to mind when the consumer, in one way or another, comes into contact with the brand and how they feel.
This includes and is influenced by visual branding options such as website design and color choices. But it also includes things like your social values, marketing, media coverage, partnerships, and customer interactions.
Your brand design identity isn’t just your logo or your color scheme, it’s everything you say and do. It’s the way you shake hands with a customer, it’s the content you post on your blog and social media profiles.
Anything that affects the way the public thinks and feels about your company will help build your brand identity. We help revive your brand identity so that you can achieve your business goals. We translate who you are as a brand into tangible design assets and various content types that you can use in your digital marketing strategy ”SEO”
Brand awareness and customer-based brand equity:
Why is that important? Brand identity affects two key factors in growing your business: brand awareness and customer-based brand equity.
Your brand identity is how your customers perceive you and ultimately how they feel about you. It is therefore extremely important for both brand awareness and growth.
Together, the elements of your brand identity should create a coherent picture of your mission and values, reflect the best of your company and leave customers with a positive impression of your company. This strengthens your brand awareness in your target market. Without brand awareness, you cannot expand your market, generate new revenue, or create growth opportunities.
When brand identity and brand awareness are at a high level, you create customer-based brand value. Customer-based brand equity, first conceived by Kevin Lane Keller in the 1990s, is your brand equity from the eyes of your customers. When you have high customer-centric brand equity, consumers are more likely to trust your company and recommend it to others.
A high customer-based brand value creates a loyal fan base. This leads directly to growth opportunities for your company and increases your visibility and profitability.
This is how you build your brand identity?
Knowing the value of a strong brand identity is the first step in building customer-based brand value. The second step is to identify the ways in which you can build that identity.
Dennery Sanders recommended brands to regularly evaluate their “touchpoints” or the places where consumers come into contact with their brand.
There are many ways to connect with your customers, he says. Think about how you can fill all of these brand touchpoints with branding and meaning.
These touchpoints that define your brand identity and create brand awareness include:
– Social marketing
– Media coverage
– Support associations
– Visual marking
– Design and content of the website
– Commercial or office space
– Interactions with customer service
– Purchases and packing materials
Brand management is a reaction to customer perception:
Brand identity is not static. Customer perceptions of your brand can change quickly in response to media coverage, a new product launch, or a social media incident. Companies should be involved in active brand management and strive to control the perception of their brand by customers.
A brand with great self-control will quickly focus on customer perception and seek to change the way their brand is presented and perceived if customers do not respond to their current brand identity. In contrast, a company with little self-regulation will not pursue active brand management.
However, you don’t want to give up any of your basics in response to a negative reaction. When it comes to the communities you want to serve, the ethical standards you set, or the message you support, poor self-control can allow your company to maintain its integrity in the face of changing public opinion.
In the long run, it’s important to find a balance between high and low self-control.
We boost your business’ brand exposure by innovating an authentic brand identity that reflects on the core of your mission and vision. hope we can help you.