Does your business have an online presence? Does yours have a unique look that appeals to your audience’s emotions? Is your design pleasing to look at and represents the best of your brand?
Companies that do well follow graphic design trends. Trends shift every year due to new ideas, thoughts, and perspectives. Let’s take a look at graphic design trends you should know about in 2023!
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Expressive Typography
2023 promises to be a year of evolution for the world of graphic design. One trend to watch for is expressive typography. This uses typefaces to create depth, movement and emotion in design.
Creatives are pushing the boundaries of traditional typography norms, exploring the potential to add an extra level of expression to any project. From the use of layered fonts to unexpected colour palettes. From experimental fonts to the boldness of type arrangement, expressive typography enables graphic designers to tell a unique story through their work.
Minimal Vintage
The minimal vintage graphic design trend is one that has made a comeback in recent years. The aesthetic of this trend is based on minimalism combined with a retro and vintage flair. In terms of design elements, graphic designers should focus on delivering a simple, yet meaningful graphic.
The use of faded colours outlined open spaces, and vintage fonts are key in making minimal vintage designs. According to the graphic design guide, this trend will continue to grow in popularity and become more relevant. The best designs in 2023 will be those that capture the vintage feel but in a simplified way.
Photographic Branding
Photographic Branding has become an important part of the graphic design world in recent years and will continue to be a trend to watch in 2023. This uses bold, vibrant colours, and high-quality images to represent a brand and create an emotional connection with potential customers. It also includes photographs in marketing campaigns, social media posts, and website design.
Photographic branding goes beyond just visuals and can help tell a unique story about a company or product. The use of photography and colours reflects the company’s brand identity and values. In 2023, photographers, graphic designers, and marketers can come together to create effective visuals for brands to stand out from the competition.
The Return of the Sans Serif
It looks like the return of the sans-serif font is coming in 2023. This popular font style is known for its clean and minimalist design, and this makes it a good choice for branding and advertising purposes. Sans serifs have been around since the late 18th century, but they have gradually become popular in recent years.
These fonts can be used for logos, posters, banners, business cards, websites, and more. They are also popular for web and app design. The normalization of sans-serif fonts is a trend that many graphic designers need to pay attention to in order to be up-to-date.
Distorted Type
One of the most popular trends of 2023 is distorted type, which is the creative manipulation of typefaces in order to make them look unique and stylish. Distorted type allows designers to create a custom font that stands out from the rest. They can experiment with font sizing and styles, as well as add various effects such as greyscale or gradient.
Distorted type is a great way for designers to create a unique aesthetic that stands apart from the competition. There’s no limit to the creative ways distorted types can be used. Whether creating a headline, subheading or adding a flourish to a logo, distorted type can be used to make any piece look sophisticated and stylish.
Foil Printing
Foil printing is emerging as a popular graphic design trend for 2023. This type of printing uses a special foil film to imprint artwork, logo, and text onto any surface to achieve eye-catching, beautiful results. Foil printing has a range of applications, such as embossing a logo onto a brochure or adding extra texture or colour to corporate identity cards.
It also catches the eye and stands out from the crowd, creating a lasting impression. It is an effective way to add texture, and colour to branding or create something special for events and promotions. If you are in need of assistance with this trend, you can always hire a graphic designer to help you.
Flared Fonts
Flared fonts come in all shapes, sizes and styles, offering designers unique tools to work with and create visually appealing designs. Flared fonts are becoming increasingly popular in recent designs due to their ability to add a creative, energetic and playful touch to a design. With its eye-catching and expressive nature, this type of font can be used to convey a variety of emotions within a design.
For example, horizontal and vertical lines featuring solid, thick ends that flare gently create a feeling of dynamism and movement, while thicker, heavy lines can be used to create a bold, powerful look.
Also, stylized lines that curve at the ends are perfect for adding a lighthearted and fun element to a design. These versatile fonts are set to remain a popular choice amongst graphic designers in 2023.
Bold Minimalism
Bold Minimalism is a growing trend in the field of graphic design, in which simple, clean design is emphasized with bold accents, shapes and colours as highlights. This modernized take on minimalism allows for the efficient, yet powerful, communication of a design’s message.
Trippy Design
Trippy designs are becoming increasingly popular in the world of graphic design in 2023. Trippy designs are like a visual trip. They look something like a dream with wild and ever-changing colour compositions.
They’re a great way to express abstract ideas without going into too much detail. Not only do they incorporate bold visuals, but they also mix playful and shapeless elements to create images that evoke an emotional response. They often combine a range of shapes, animals, plants, and elements of the natural world.
Learn More About Graphic Design Trends
The potential of technology, interactive media and data-driven design has opened up a fascinating future in graphic design trends, so it is essential to stay ahead. As we shift towards 2023, keeping up with the rapidly changing industry is key to staying creative and innovative.
So what are you waiting for? Start exploring the possibilities now, and let your imagination guide you!
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