In 2020, brands dramatically raised investment in social media communication trends. The social media part of marketing took on a whole new weight as social media marketing, another realm that saw significant changes last year.
Social media has become a fundamental part of our lives these days. It becomes a platform to connect brands and businesses with the customers. So, it has never been more powerful as a marketing tool, and it is definitely something to keep a close eye on.
But have you ever thought how tough 2020 would have been if we didn’t have social media platforms? With that being said, it’s no wonder that new social media trends are constantly growing, growing, and evolving every day.
Hence, adapting these upcoming trends is what dealings keep abreast of the fierce competition. But, keep update with the latest social media trends might challenging; that’s exactly why we wrote this post.
So, let’s jump into the digital world and check out the top three social media trends that should claim your focus in 2021. Here I compiled the latest social media trends that every marketer should adopt for better engagement and improve online visibility.
1. Live Streaming Video
Facebook Live became the latest in digital marketing, but other major platforms like YouTube, Instagram, LinkedIn, and Twitter have embraced similar features. Around 82 percent of internet folks prefer live streaming video to other social media content.
Furthermore, it allows users to engage with the content in various ways they couldn’t have if it were a pre-recorded video. These short videos fit easily into the average customer’s schedule. Besides, they allow brands to create videos that get to the point without huge production overhead.
However, the live streaming video offers a surprise taste “behind the scenes” – something that gives feels unscripted and more reliable to viewers. This is why every marketer uses a live video strategy as a part of their social media marketing. Because if you don’t pick this powerful social media trend, you’ll undoubtedly fall behind.
2. Influencer Marketing
Influencer marketing isn’t the latest thing for a trends watcher. Still, it will stay for a long, long time strategy and get bolder and stronger with each passing day because it is the best way to reach a new audience that increases brand awareness and boost marketing ROI!
Further, it is the cheaper way that gives outstanding results than expensive running paid ad campaigns. Creating short-form videos on YouTube, TikTok, and Reels & Youtube is the new form, and every business should get on the bandwagon ASAP.
As a marketer, you need to start something strategically about your access to videos, especially when it comes to video time duration and where you should post them. Because these days, there’s no better way than influencer marketing for brands to create easy-to-consume and bite-sized videos.
3. Meme Marketing
Human minds are hardwired to process visual information 60,000 times flying than texts. And if the video contains something that has a recall value – like a scene out of the movie Interstellar – we process it even quicker. This is the reason why memes are the most exciting content currency online.
As we live in the digital age, there is a meme for everything. No matter feeling down about the next virtual meeting or you hate doing household chores? There’s a meme for that as well. Memes also make brands look young and cool. And people love to hang out with the young and cool peeps?
Marketers have now started to realize this meme frenzy because memes are entertaining, fun, and easy to create. All this makes memes an excellent social media fodder that multiplies visibility and improves brand engagement, leading to better ROI.
Social media trends have become the default community space in pandemic times where people have flocked to social media searching for entertainment, information, and human connection. Currently, a predicted 3.2 billion folks use social media worldwide, a number that’s reportedly rising by 100 million dai.
That means users live more of their lives on social media platforms. Thus, if you want to stick on top of the latest trends, you need to stay advanced in every new challenge on social media. Let us know if you have any queries about social media trends and share your thoughts in the comment box.